Most recruiting firms end up with a website that sits apart from the systems they actually work in. The site collects inquiries, someone re-keys them into the CRM, and the two drift apart from there.
The Third Group, an executive search firm, wanted the opposite: a site that looked the part and connected to the software their business already ran on. Propelity built and integrated it.
What the build involved
Three things, in order of how much they mattered:
- Integration with their existing software. The site was wired into the infrastructure the firm already used, rather than standing alone as a brochure.
- Positioning, not just pages. Executive search is a crowded market and most firm websites read identically. We pushed on how the story was told, not only how it looked.
- Speed. A polished, high-performance site delivered in a compressed timeline, which for a firm whose credibility is judged by its web presence is not a nice-to-have.
In the founders’ words
Working with Propelity to build The Third Group’s website was a game changer. The speed and precision of the build far exceeded our expectations, delivering a polished, high-performance site in record time.
Beyond the technical execution, Propelity brought fresh creative ideas and strategic content suggestions we hadn’t even considered. This resulted in helping us tell our story in a more compelling and authentic way. In addition, he integrated the website into our existing software infrastructure.
Propelity’s proactive service and sharp instincts made the entire process seamless and elevated our brand presence from day one.
James Sammarco and Jon Vorpagel, Co-Founders and Managing Partners, The Third Group
If your website and your systems don’t talk
The gap between a website and the software a business runs on is where most of the manual work hides: re-keying enquiries, chasing status across tools, reconciling two versions of the same record. Closing that gap is usually a smaller job than people expect.
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